In this episode of the Marketing Mentors podcast, Tasha and Linda explore how businesses can better utilise their existing resources. They discuss common missed opportunities in CRM follow-ups, the importance of lead nurturing, and focusing on demand capture over demand generation. They also highlight simple tactics to improve website conversion rates, making the most of owned media without increasing costs.
In this episode of the Marketing Mentors podcast, Tasha and Linda explore how businesses can better utilise their existing resources. They discuss common missed opportunities in CRM follow-ups, the importance of lead nurturing, and focusing on demand capture over demand generation. They also highlight simple tactics to improve website conversion rates, making the most of owned media without increasing costs.
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