How can HubSpot help my business? 

Stop me if this sounds familiar: you’re juggling multiple platforms to manage customer relationships, keep up with marketing, and track sales. Meanwhile, your team struggles with scattered data, incomplete customer profiles, and missed follow-ups. For any business owner or team leader, it’s an overwhelming cycle, and as you grow, it only gets more chaotic. That’s where HubSpot comes in. 

HubSpot has a robust CRM and suite of marketing and sales tools. It can act as an all-in-one solution for organising, nurturing, and converting leads into loyal customers.  

By unifying customer data, automating time-consuming tasks, and providing powerful analytics, HubSpot helps businesses streamline operations and focus on growth. 

In this article, you’ll discover exactly how HubSpot can benefit your business. By the end, you’ll have a clear understanding of what HubSpot offers, how it can be tailored to your unique goals, and why it may or may not be worth the investment. 

HubSpot Key Features 

HubSpot is designed to be an all-in-one growth platform that combines powerful tools for CRM, marketing, sales, and customer service.  

Rather than piecing together multiple tools or relying on spreadsheets, HubSpot brings everything you need into one place, making it easier to manage customer relationships and drive business growth.  

Here’s a quick breakdown of its core features: 

1. Customer Relationship Management (CRM): HubSpot’s CRM is the foundation, offering a complete view of every interaction with each customer. From tracking deals and calls to monitoring emails and website visits, the CRM gathers data across all touchpoints, helping your team see the full picture. It’s designed to improve follow-ups, increase sales, and boost customer satisfaction by giving you insights into each customer’s journey 
2. Marketing Hub: The Marketing Hub offers tools to create and manage email campaigns, social media posts, ads, and content with ease. HubSpot provides automation tools that allow you to nurture leads based on their behaviours, delivering personalised content at the right time. Plus, built-in analytics help you understand which campaigns work best, supporting a data-driven approach to your marketing efforts 
3. Sales Hub: With the Sales Hub, your team can streamline the entire sales process, from initial contact to closing deals. Automated reminders, email templates, and a built-in meeting scheduler keep sales reps organised and make interactions more efficient. Additionally, deal tracking and pipeline management tools allow sales teams to prioritise high-potential leads and focus on conversions 
4. Service Hub: Customer service is critical for long-term growth, and HubSpot’s Service Hub ensures that customers have a smooth experience. With features like ticketing, a knowledge base, and live chat, your support team can resolve issues quickly and ensure customers feel valued. A more personalised customer support process strengthens relationships and encourages repeat business 
5. Operations Hub: This helps integrate data from multiple sources, keeping information consistent and up to date. It’s ideal for syncing data across apps and managing automation for complex workflows, making it easier for your team to work with unified and accurate data 
6. HubSpot Breeze AI: It also boasts a suite of AI tools, which can help you automate and speed up content creation, among other things. To learn more about HubSpot’s AI Capabilities, check out our full HubSpot Breeze AI Guide. 

By bringing all these tools under one platform, HubSpot gives businesses the advantage of centralised data and seamless coordination across departments.  

Read: How HubSpot Gives Businesses Full Visibility over their Sales & Marketing Activities 

You’re probably wondering, ‘Okay, but what exactly can HubSpot do specifically?’  

Here’s a breakdown of some of its core features within each of the Hubs we just covered. 

You have an idea of the features, but how exactly can these benefit your business?  

Key Benefits of HubSpot for Your Business 

When you’re trying to grow a business, there’s no room for fluff. You need solutions that solve real problems and drive results.  

HubSpot potentially can be that solution, offering a centralised platform that helps businesses of all sizes.  

Here’s some benefits that HubSpot provides: 

Get a Single Customer View – Know Every Detail in One Place 

Imagine having every customer interaction—every click, call, and conversation—in one single location. That’s what HubSpot delivers: a unified customer view that gives your team full access to each customer’s journey.  

No more scattered notes or fragmented data; instead, you have a complete 360-degree view that enables personalised service across marketing, sales, and customer support.  

Imagine this: a potential customer submits an enquiry form on your website, attends a webinar you host, and later responds to a follow-up email. In most systems, these actions are recorded in separate places, which makes it hard to get the full picture. With HubSpot, every interaction lands in one centralised profile, so when your sales team reaches out, they know exactly where this lead is in their journey. 

Turn Lead Management into a Machine 

Leads can slip through the cracks when data is unorganised or follow-ups aren’t timely, and every lost lead is a missed opportunity.  

HubSpot’s lead management tools help you track and score leads, automate follow-ups, and prioritise outreach to the hottest prospects.  

Suppose you have a list of new leads from a recent campaign. HubSpot allows you to automatically assign these leads to your sales reps based on criteria you set (e.g., location or product interest).  

Additionally, with automated follow-up sequences, your reps don’t have to worry about forgetting that crucial second or third outreach. Leads are nurtured with timely, relevant touchpoints until they’re ready for direct contact.  

This system not only prevents leads from going cold but also ensures your team stays focused on the most promising opportunities. 

Automate Your Marketing and Show Up Where It Matters 

The days of throwing spaghetti at the wall with your marketing are over. HubSpot’s Marketing Hub lets you put the right message in front of the right person at the right time.  

Marketing that’s all over the place often leads to wasted time and money. HubSpot’s Marketing Hub gives you the ability to schedule emails, manage social media, and track ads in one place.  

But the real advantage is in the automation: set up workflows so that once a prospect downloads an e-book or joins a webinar, they automatically receive targeted follow-ups that align with their interests. 

For example, you could set up an automated email automation so that when a contact visits your pricing page on your website, they automatically receive a follow up email. This targeted approach may make them more likely to convert. 

Finally See the ROI on Your Content Efforts 

You’ve likely invested hours in creating blog posts, guides, and social media content, but without clear tracking, it’s difficult to know what actually drives results.  

HubSpot’s content analytics let you see which pieces are performing well and driving leads, helping you focus on content that contributes directly to business growth. 

For example, we can see which specific content pieces on our website led to revenue in this HubSpot Report:  

Having the power to know exactly what efforts are paying off helps to make smarter, data driven marketing decisions.  

Align Sales and Marketing for a Smooth Handoff 

If your sales and marketing teams are out of sync, you’re wasting precious time and energy. HubSpot bridges that gap.  

Marketing can track leads and send them over with a full background, while sales gets the insights they need to connect more effectively.  

With both teams working from the same platform, there’s no more confusion over “whose lead is it?” and “what’s been done already?”  

t’s one smooth, aligned team, working toward the same goal—growing your business. 

These are some of the ways HubSpot can benefit businesses in general, but how can it help you specifically?  

How HubSpot Can Address Your Specific Needs 

Here’s the thing about HubSpot—it’s not just a one-size-fits-all platform. It’s built to adapt to your specific business goals. Here’s how HubSpot can help based on different goals you may have: 

If Your Goal is Sales Growth… 

HubSpot’s Sales Hub can help you build a seamless sales process that takes leads from interested to closed with minimal friction.  

You’ll find features like lead scoring, automated follow-up reminders, and even a built-in meeting scheduler that makes connecting with prospects easier than ever.  

With HubSpot, your sales team can focus less on juggling administrative tasks and more on closing deals. 

If You Need Better Customer Satisfaction and Retention… 

Customers want fast, helpful service, and HubSpot’s Service Hub delivers just that. With tools like ticketing, live chat, and even a knowledge base, you’re able to respond to customer issues quickly and effectively.  

Plus, you can track customer feedback and satisfaction metrics to spot areas where you can improve.  

If You’re Looking to Build a Strong Content Strategy… 

For businesses looking to grow through content, HubSpot’s Marketing Hub gives you everything you need to make your content work harder.  

You can easily manage blogs, emails, and social media in HubSpot’s Content Hub, and track how each piece performs with analytics.  

HubSpot also helps you pinpoint what types of content are pulling in the most leads, so you’re not just creating content—you’re building a strategic pipeline that fuels growth. 

If You Want Data-Driven Decision Making… 

HubSpot’s centralised data approach means you get all the insights you need in one place. With custom dashboards, real-time reporting, and predictive lead scoring, you’re not just guessing—you’re making data-backed decisions that keep your team focused on what works.  

Whether you’re tracking sales numbers, customer feedback, or marketing performance, HubSpot gives you the clarity to see exactly where your business stands and where you need to go. 

If You Need a Platform that Grows with You… 

One of HubSpot’s biggest strengths is scalability. As your business grows, you can add new tools, automate more processes, and even integrate with other platforms.  

Whether you’re a team of five or five hundred, HubSpot’s flexible structure allows you to scale without losing momentum. It’s a platform that grows with you, so you’re never held back by your tech. 

In saying that, it can get quite pricey. So, is it worth the investment? 

Read: Is HubSpot a good investment for your business? 

Cost vs. Value: Is HubSpot Worth the Investment? 

When it comes to investing in new software, the question isn’t just “Can I afford it?” but “Is this worth the cost for my business?”  

Here are some of the most common questions businesses ask about HubSpot’s pricing, along with straight answers to help you decide if it’s worth the spend. 

Read: HubSpot Marketing Hub Pricing and HubSpot Sales Hub Pricing 

Q: HubSpot seems expensive—what makes it worth the investment? 

A: Think of HubSpot as a replacement for multiple tools. Instead of paying separately for a CRM, email marketing, social media scheduling, sales automation, and customer service software, HubSpot rolls all of that into one. So while the upfront cost might feel higher, it may be more affordable than managing multiple platforms. On top of that, with a centralised platform, you save time and hassle, which adds to the long-term value. 

Q: What’s the expected ROI on HubSpot? 

A: Short of having a conversation with you, there are a couple of factors to consider when determining whether HubSpot will have a positive ROI in your business. These include:  

• What industry you are in  
• Typical conversion rate improvements when HubSpot is setup correctly   
• Organisation mindset  

What Industry you are in  

Although HubSpot may say it can work for every industry this is not true.  

Sure, HubSpot can work for some FMCG businesses, but this is not HubSpot’s sweet spot.   

There are also a lot of B2C businesses that you will struggle to get ROI out of with the sticker price of HubSpot. Consider for instance B2C ecommerce sites that have small margins and small sales volumes. This pretty much excludes all small solopreneur start-ups running ecommerce sites.  

It’s not B2B or B2C where HubSpot performs best. It’s more about considering buying journeys. For example, Childcare, Education, Pest Control – all B2C businesses but all businesses where the buying decision is considered and not an impulse buy.  

Why is this the case?  

Well consider the job of marketing automation and nurturing. Nurturing implies there are decision making criteria points that your buyers care about that you can communicate via well timed emails and SMS’s.  

To put a long story short, HubSpot’s paid automation hubs are not ideal for:  

• FMCG businesses 
• Start-up ecommerce stores  
• Affiliate marketers  
• Impulse consumer goods  
• Low volume/low purchase value goods  

Typical HubSpot Conversion rates

When you consider the typical HubSpot conversion rate improvement, it’s easy to see why for low volume/low priced goods, HubSpot is not a right fit. There just isn’t enough there to justify the cost of the software.  

Having said that, based on HubSpot’s own data for APAC, typical improvements for HubSpot customers include:  

• 190% improvement in website traffic  
• 16% improvement in website visitors to leads  
• 2.5x improvement in leads to customers  
• 2.5x improvement in revenue  

In our experience, for HubSpot portals setup professionally:  

• HubSpot has little impact on improvement in website traffic. This comes down to your marketing strategy, content marketing and SEO efforts  
• 16% improvement in website visitors to leads is conservative, you should expect your conversation rate to double  
• 2.5-3x improvement in close rate is reasonable  
• 2.5x improvement in revenue goes hand in hand with close rates so this is also possible  

If HubSpot is used correctly, it should most definitely produce a positive ROI and result in many benefits for your company over time, as already mentioned in this article. However, if you’re still unsure about whether HubSpot will be worth it for you, then you can use the free HubSpot ROI Calculator to determine whether HubSpot will be worth it for your company.  

Organisation Mindset  

The mindset factor goes for any marketing initiative really. The question is does leadership see marketing as a cost centre or a profit centre?  

If the organisation sees HubSpot as a cost centre and therefore a necessary evil, then they’ll likely never get the benefit of HubSpot. This is because for these types of businesses, marketing messages and comms tend to be overly salesy, too bottom of funnel and salespeople are expected to hound every contact in the database whether they asked for a quote or just downloaded a top of funnel eBook.  

For businesses that see marketing as a profit centre, they are open to nurturing and educating buyers in their journey. They understand that a download of an eBook or a brochure isn’t necessarily a license to start selling, it’s a right to start a conversation of value and nurturing.  

It’s these businesses that tend to see the most results from a suite like HubSpot.  

Q: What if I just need a few features? Is there a cheaper option? 

A: HubSpot offers a free CRM with basic tools for contact management, email marketing, and customer service, so you can start small without any cost. As your needs grow, you can upgrade to Starter, Professional, or Enterprise plans, adding more advanced features as you need them. This way, you’re not forced into a high-cost commitment right away—you can start at a level that makes sense for your business and scale up when the time is right. In saying that, if you need just one feature (for example, an email marketing tool), then it might not make sense to use HubSpot.  

Q: Are there any hidden costs I should know about? 

A: HubSpot is transparent with its pricing, but there are a few add-ons that some businesses choose for additional capabilities, such as custom reporting or advanced analytics. Make sure you review what’s included in each plan and consider any extra services you might want to add. However, for most companies, the standard packages offer everything needed to get real value from the platform. Check out our pricing page here. 

Q: How does HubSpot’s value compare to other platforms? 

A: While there are less expensive options, few platforms match HubSpot’s level of integration across sales, marketing, and customer service. With HubSpot, you’re paying for more than just software—you’re investing in a streamlined system that reduces friction and improves efficiency across your teams. When you consider the potential savings in time, the reduction in lost leads, and the increase in customer satisfaction, HubSpot’s value becomes hard to beat. 

HubSpot may be a significant investment, but for businesses ready to grow, it can be a smart, cost-effective move.  

Who HubSpot Isn’t For 

While HubSpot is a powerful tool for many businesses, it isn’t necessarily the best fit for everyone.  

Here’s a look at who might find HubSpot less suitable: 

• Businesses with Minimal Digital Presence or Low Customer Engagement: If your business primarily relies on in-person interactions with minimal digital marketing or online customer interactions, HubSpot’s full suite may feel like overkill. Companies with little need for online marketing automation or CRM features might not get enough out of HubSpot’s platform to justify the cost 
• Companies Looking for Highly Customised or Niche CRM Solutions: HubSpot’s strength is in its flexibility and usability for a wide range of industries, but it’s not a one-size-fits-all solution for complex, niche industries that need highly specific CRM features. If your business requires custom-built workflows, ultra-specialised reporting, or unique integrations that aren’t supported by HubSpot, you might find more tailored CRMs a better fit. Check out our guide on Salesforce vs HubSpot to get an idea if this is you 
• Businesses Focused Primarily on Ecommerce: While HubSpot offers some ecommerce tools and integrates with platforms like Shopify, it’s not a dedicated ecommerce solution. For businesses that operate almost entirely through ecommerce, platforms designed specifically for that purpose, like Shopify Plus or BigCommerce, may provide more value in terms of features like inventory management, advanced product cataloguing, and custom checkout experiences 
• Teams with Limited Resources for Onboarding and Training: HubSpot is intuitive, but it’s also a robust platform that takes some commitment to learn and leverage fully. If your team is very small or strapped for time, it might be challenging to set up and optimise HubSpot without investing in onboarding resources. For businesses that need a quicker, plug-and-play setup without much configuration, simpler CRMs could be a better match 
• Businesses Prioritising Free or Low-Budget Solutions: Although HubSpot offers a free CRM with great starter features, its premium tools come at a cost, which can be a significant investment for small businesses on a tight budget. If your business needs are basic and your budget is limited, you might find more cost-effective solutions that offer just what you need at a lower price 

In short, HubSpot is a powerful tool for businesses ready to grow with a digital-first, centralised approach.  

But for companies with more niche needs, a primary focus on ecommerce, or minimal resources to invest in onboarding, other options may provide a more tailored or budget-friendly fit. 

HubSpot Won’t Solve Your Lead Gen Problem… But It Might Be the Tool to Help You Get There 

Let’s be real—HubSpot isn’t a magic solution for lead generation or business growth. It’s a powerful tool, yes, but like any tool, it’s only as effective as the strategy behind it.  

Without a clear plan for engaging leads, nurturing customer relationships, and aligning your team, no CRM or automation tool can deliver the results you want. 

HubSpot can help you streamline workflows, automate repetitive tasks, and provide a crystal-clear view of each customer, all of which are crucial to scaling up effectively.  

But it’s not going to create content, find your audience, or close deals for you. That’s where your strategy comes in. The businesses that see the biggest results with HubSpot are those that have a strong foundation—a clear message, targeted content, and a well-defined sales process. 

This then begs the question, where do you go to develop the strategy you need? 

To develop a strategy that HubSpot can take full advantage of, check out our guide on how to develop a customer journey map.