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Running a business isn’t for the faint hearted. Whether it’s managing employees, generating revenue or managing finances, it’s easy to feel overwhelmed by the many hats you wear. This is where a business coach becomes useful. Having a coach by your side can help you navigate the complexities in your business with confidence. In this article, you’ll discover the different types of business coaches in Australia so that you can make a decision around which is right for your business.
Imagine you’re a sailor on a ship navigating through unknown waters. A business coach can be thought of as your compass, helping to guide you and keep you on track toward your destination.
But just like there’s different types of compasses suited for different adventures, there are also many different types of business coaches. To make sure you’re led in the right direction, you need to choose the right business coach.
We are ‘They Ask, You Answer’ (TAYA) Coaches, however in this article, we’ll be looking at all of the different types of coaches to help you figure out which one is right for you. After all, TAYA Coaching may not necessarily be the best option for your business.
While we will explain what TAYA Coaching is and who it may be right for, we won’t be pushing you towards that, because our main goal is helping you figure out what coach to invest in, whether that’s us or another option.
By the end of this article, you’ll have an understanding of the differences between business coaches in Australia and you’ll know exactly which coach is right for you.
Types of Business Coaches in Australia:
Executive Coaches
Executive coaching is a type of coaching that focuses on improving the leadership skills and performance of high-level executives and managers within an organisation.
Executive coaches work with their clients one-on-one to identify areas for improvement, set goals, and develop strategies to achieve those goals.
Some of the areas that executive coaches can assist with include:
- Communication skills
- Time management
- Decision making
- Conflict resolution
- Team building
- Strategic thinking and problem-solving abilities
Executive coaching is best for executives who:
- Are transitioning into new roles
- Are facing challenges within their current roles
- Want to develop their leadership skills to better motivate and inspire their team
Executive coaching might seem a little wishy-washy when we talk about it like this. After all, how can coaching for your executive leadership (which might include yourself) actually translate into something tangible, like sales?
Let’s look at a simple example. An executive coach might work with a CEO who is struggling to effectively communicate the company’s vision to employees and clients. Through coaching sessions, the executive coach helps the CEO develop better communication skills and a clear messaging strategy that resonates with both employees and clients.
As a result, employees become more aligned with the company’s vision, and clients become more confident in the company’s capabilities, leading to increased sales and business growth.
When teams are truly aligned, it can have an enormous impact on growth – I know this from experience.
Leadership Coaches
Leadership coaching focuses on enhancing the leadership abilities of an individual or a team within a business. It’s similar to executive coaching, with the main difference being that leadership coaching is not strictly for executive members of a company.
Leadership coaches help individuals and teams develop the necessary skills to lead others effectively, communicate their vision and values, and make strategic decisions that drive business success.
When multiple team members across multiple teams have the ability to lead and make strategic decisions, it has a cascading effect which impacts the entire business.
Some of the areas that leadership coaches can assist with include:
- Communication
- Strategic decision making
- Emotional intelligence
- Conflict resolution
- Strategic planning
- Managing team dynamics
- Managing organisational change
- Negotiation skills
- Culture building
I like to think of leadership coaching like executive coaching, but on steroids.
This is because it teaches similar things but to many people within the organisation (as opposed to a select few). This means that the impact may be larger in some cases.
For example, a leadership coach can work with a CEO to develop their vision and values and communicate them effectively to their team.
However, the leadership coach can also train the marketing team leader, sales team leader, and other key members within the organisation.
Now, rather than the vision being driven solely by the CEO, there are multiple team members that can lead with vision.
As this happens, the vision permeates throughout the entire organisation, like water finding its way to the lowest roots of a large tree.
Leadership Coaching can be great to scale not just one leader, but multiple leaders within an organisation.
Business Strategy Coaches
Business strategy coaches are like master chess players. They have a deep understanding of the game, and they can anticipate and plan moves ahead to help you navigate the complex business landscape.
Business strategy coaches specialise in helping businesses create and implement strategies that improve their overall performance.
They work mainly with business owners and executives to identify the areas of their business that need improvement and develop a plan of action to achieve their goals.
Business strategy coaching is best for:
- Businesses struggling to adapt to changes in their industry
- Businesses looking to grow and expand
- Business owners or executives who need assistance with strategy
- Business owners or executives who need clarity around strategic direction
Business strategy coaching can provide a range of benefits, including:
- Improved clarity and focus: A business strategy coach can help you to gain clarity about your business goals and develop a clear plan for achieving them.
- Enhanced decision-making: A coach can provide objective insights and perspectives, allowing you to make better-informed decisions for your business.
- Increased accountability: By working with a coach, you are held accountable for implementing your strategy and achieving your goals.
Some of the areas that business strategy coaches can assist with include:
- Business planning and strategy: Develop a comprehensive business plan that outlines your goals, strategies, and tactics for achieving success
- Market analysis: Identify the strengths and weaknesses of your business, as well as the opportunities and threats within your market
- Competitive analysis: Identify your competitors, analyse their strengths and weaknesses, and develop strategies for staying ahead in the market
- Innovation: Develop innovative ideas and strategies for differentiating your business from your competitors
- Financial planning: Develop a financial plan that aligns with your business goals and ensures your financial stability and growth
A business strategy coach is like a compass for a ship. They help steer the ship in the right direction and make sure it stays on course towards its destination.
Just as a compass provides guidance and direction for a ship, a business strategy coach provides guidance and direction for a business.
Sales Coaches
A good sales coach will result in increased close rates, shorter sales lifecycles, and more money in your bank account, period.
Sales coaches specialise in helping individuals and teams improve their sales skills and techniques with the single goal of increasing revenue.
We’ve seen the enormous impact that sales coaches can make on businesses. In particular, we’ve seen:
- Close rates increase from 15-20% up to 80%
- Dramatically shorter sales cycles
- Happier and more efficient sales reps
- Alignment between sales and marketing teams
Sales coaching can assist with:
- Using videos in the sales process
- Utilising content in the sales process to build trust
- Prospecting
- Communication principles
- Lead generation
- Human psychology
- Closing techniques
- Customer relationship management
A sales coach is one of the biggest needle movers in business.
Marketing Coaches
Marketing coaches are one of the most essential business coaches because they help your business become the most trusted advisor in your space.
Marketing coaches work with businesses to develop content strategies and produce more effective content.
When you can consistently produce valuable content, you move towards becoming a trusted authority in your industry. And when this happens, you win more business than you ever have before.
Buyers start coming to you and sales become easier because your content sells before your sales reps even jump on a call with a buyer.
But producing effective content and delivering it to the right buyers at the right time isn’t as easy as it sounds. And that’s exactly where a marketing coach comes into play.
Marketing coaches can help:
- Improve your online presence
- Create compelling content
- Identify their target audience
- Guidance on how to leverage social media, email marketing, and other digital marketing channels to reach customers
- Align your marketing and sales teams
- Become a trusted advisor in your industry
- Develop a strong brand identity and messaging
- Create effective marketing campaigns that target specific audiences
Overall, working with a marketing coach can help you drive business growth and it’s definitely something we’d recommend not skipping out on.
‘They Ask, You Answer’ Coaches
‘They Ask, You Answer’ (TAYA) Coaches work with your sales team, marketing team, leadership and executive teams to increase business revenue.
When you work with a TAYA Coach, it’s not as simple as being assigned one coach. Instead, you’ll work with a few different coaches (or one coach with multiple coaching roles).
The coaches that you’ll have access to include:
- Head Coach
- Account Manager
- Content Trainer
- Video Trainer
- HubSpot Trainer
TAYA Coaches implement a framework from a book called ‘They Ask, You Answer’, which is a sales and marketing philosophy and framework that assumes one simple truth: if your prospect or customer asks a question, you answer, and in doing so, you will become the most trusted voice in your space and will gain more business than you ever have before.
When you get TAYA right, it leads to:
- Higher close rates (we’ve seen close rates go from 15% up to over 80% after implementing TAYA)
- Shorter sales cycles (you’ll start to see sales deals close faster)
- Higher quality and quantity of leads
- Significant organic traffic growth (we’ve seen traffic double within a 3-month period)
- Aligned marketing and sales teams
- Never needing an agency to help with marketing and/or sales again
TAYA is something that you can choose to implement on your own if you want to. However, working with a certified coach is going to mean you won’t go through the trial and error that comes with implementing such a complex framework.
Within the training, your team will learn everything needed related to marketing and sales so that you never need to outsource your marketing again and you’ll reap the benefits of an optimised marketing and sales approach. For a full guide on what to expect in TAYA training, check out our article.
TAYA Coaching is generally more expensive than other coaches on this list because it is all encompassing. However, if you can afford it, it’s probably worth it for you.
Overall, if you want to grow your business and insource your marketing and sales, and if you can afford it, TAYA Coaches may be a great choice for you.
So, what’s next?
After reading this article, you’re probably going to want to think about which coach is best for you. After that, you’ll want to explore different coaches to find the best fit for you.
If you’re looking for a coach, get in contact with us and we’ll explore whether TAYA Coaching is right for you.
