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Are you a marketing or sales leader looking to quickly improve the skills of your team on HubSpot? Like any software, it can be difficult getting everyone onboard quickly. Some people are faster learners than others, and adoption of new technology and software can be quite dynamic. One thing that really helps increase that adoption rate is by having a strong onboarding plan coupled with a laser-focused learning plan. In this case, it means choosing the best HubSpot Marketing and Sales Certifications for your team to learn before they jump into HubSpot.
But, there’s many HubSpot courses and certifications, so should you do all of them?
In an ideal world, of course. However, we all know that it doesn’t work that way. At the end of the day, it’s a smarter approach to shortlist the most useful and relevant marketing and sales courses on HubSpot, and getting your team started with those.
Later on, when they do find time, they can work through other courses, but at least if they get started with these, they’ll have a good grasp on how to use the platform and they’ll be ready to jump straight in.
If your team is already using HubSpot, this article can still benefit you as it’s very possible that your team hasn’t covered these courses. Often times, onboarding can be rushed, and rather than learning through courses, people may be forced to jump straight in and learn on the go. If this is your team, this article can help provide them with the courses they need to improve their skills and cover the basics.
Let’s dive in and discover the best HubSpot certifications tailored for marketing and sales teams.
Best HubSpot Certifications for Marketing Teams
It’s essential to tailor your team’s learning journey. We’re going to focus on certifications that are specifically designed to supercharge your marketing efforts.
Imagine you have a marketing toolbox, and each tool serves a unique purpose. HubSpot certifications are like the user manuals for these tools, teaching your marketing team how to wield them effectively.
The best certifications for marketing are:
Let’s take a look at each one.
HubSpot Marketing Software
This certification is like the Swiss Army knife of HubSpot tools. It covers the core features of HubSpot’s Marketing Hub, allowing your team to create, manage, and optimise campaigns with precision.
If your team is new to HubSpot, this is probably the best certification to start with.
With the HubSpot Marketing Software Certification, your team will:
- Learn how to create engaging content that captures leads
- Harness the power of email marketing to nurture prospects
- Optimise your website for maximum visibility
- Dive into analytics to measure your marketing impact
- Learn how to leverage all of the marketing tools that the HubSpot software has to offer
Email Marketing Certification
Email marketing is a vital anchor for your marketing strategy. This certification focuses on mastering the art of email campaigns. Your team will discover how to craft compelling emails, segment your audience effectively, and track performance metrics.
With the Email Marketing Certification, your team will:
- Create captivating email content that converts
- Understand the nuances of email deliverability
- Learn segmentation strategies to send the right message to the right people
- Dive deep into analytics to refine your email campaigns
HubSpot Reporting Certification
Data is your compass. But you need to know how to build reports and analyse those reports to truly take advantage of data.
The HubSpot Reporting Certification empowers your team to navigate the sea of data effectively. They’ll learn how to create custom reports, analyse performance, and make data-driven decisions. It’s like giving them a telescope to spot opportunities on the horizon.
With the HubSpot Reporting Certification, your team will:
- Master the art of creating custom reports
- Dive into analytics to understand campaign performance
- Gain insights to optimise marketing strategies
- Make informed decisions based on data
Inbound Marketing Certification
This certification teaches your team the principles of inbound marketing, including attracting, engaging, and delighting customers. It’s like providing them with a roadmap to navigate the changing tides of consumer behaviour, all through HubSpot.
With the Inbound Marketing Certification, your team will:
- Understand the inbound methodology and its impact on marketing
- Learn content creation strategies to attract leads
- Discover the art of effective storytelling in marketing
- Explore inbound sales techniques to convert leads into customers
Content Marketing Certification
Content is the anchor that keeps your audience engaged. The Content Marketing Certification equips your team with the skills to create and distribute valuable content that resonates with your target audience through HubSpot.
With the Content Marketing Certification, your team will:
- Learn content creation best practices
- Understand the importance of content strategy
- Master content distribution and promotion
- Measure content performance and optimise strategies
These certifications form the cornerstone of a well-rounded marketing strategy. By equipping your marketing team with these skills, you’ll be setting them on a course for success on HubSpot.
Best HubSpot Certifications for Sales Teams
Just as a ship needs both sails and a rudder to navigate the open sea, your organisation requires both marketing and sales teams working in harmony to reach its destination.
In this section, we’ll explore the HubSpot certifications that will empower your sales team to steer your business towards success.
The best HubSpot Sales Certifications are:
HubSpot Sales Software Certification
This certification serves as the anchor for your sales team’s effectiveness. It covers the essential features of HubSpot’s Sales Hub, providing your team with the tools they need to manage leads, automate tasks, and close deals efficiently in HubSpot.
With the HubSpot Sales Software Certification, your sales team will:
- Master lead management and segmentation
- Learn to automate repetitive tasks, saving time and increasing productivity
- Understand the art of personalised outreach and communication
- Utilise analytics to track and optimise their sales efforts
Revenue Operations Certification
Revenue operations, or RevOps, is like the North Star guiding your sales team to success. This certification focuses on aligning marketing, sales, and service departments to drive growth and maximise revenue. It’s like providing your sales team with a comprehensive toolkit to streamline operations.
With the Revenue Operations Certification, your sales team will:
- Gain a deep understanding of RevOps principles
- Learn how to align and integrate sales and marketing strategies
- Discover best practices for optimising the entire revenue process
- Use data-driven insights to make informed decisions
🔎 Watch: The Best Marketing Strategy for 2023 & Beyond (Important for Sales Reps as well!)
Sales Enablement Certification
Sales enablement is the set of tools and content provided to your sales teams to help them sell smarter and sell more. But sales enablement also includes the processes that marketers undertake to help sales reps sell.
This certification equips your team with the skills and knowledge to provide resources, training, and support to your sales force. It’s like supplying your crew with the necessary provisions for a successful voyage.
🔎 Read: What is Assignment Selling?
With the Sales Enablement Certification, your sales team will:
- Understand the critical role of sales enablement in achieving revenue goals
- Learn how to create and distribute valuable sales content
- Develop training programs to empower your sales force
- Use analytics to assess the impact of sales enablement efforts
Inbound Sales Certification
Inbound sales is the lighthouse guiding your team towards leads that are genuinely interested in your products or services. This certification teaches your sales team how to engage, identify, and nurture high-quality leads effectively.
With the Inbound Sales Certification, your sales team will:
- Embrace the principles of inbound sales and its benefits
- Learn techniques to identify and prioritise leads.
- Develop strategies for personalised outreach and relationship building
- Measure the effectiveness of inbound sales strategies
These certifications empower your sales team to navigate the complex world of sales and revenue generation. By ensuring they have the right skills and knowledge, you’re setting them up for success in delivering value to your customers and driving growth for your organisation.
Getting Started with HubSpot Certifications
In this section, you will learn the step-by-step process of accessing and starting these valuable courses.
1. Log In to HubSpot
The journey begins with logging in to your HubSpot account. You can log in to HubSpot here.
If you don’t have an account yet, create a free account on the HubSpot website. Ensure that you have the necessary permissions to access the HubSpot Academy.
2. Navigate to HubSpot Academy
Once you’re logged in, navigate to the HubSpot Academy. You can find this by clicking on your profile icon in the top right and then clicking on “HubSpot Academy.”
3. Use the search bar
Copy paste the name of the course we’ve recommended in this article. For example, if you wanted to do the Sales Enablement course, you would type in “sales enablement certification” and then click on the first course that pops up.
Alternatively, you can visit the links we’ve provided in this article once you’re already logged in to HubSpot. For quick reference, these are:
- MARKETING CERTIFICATIONS
- SALES CERTIFICATIONS
5. Enrol in a Certification Course
Once you’ve chosen a certification, click on it to access the course details. You’ll typically find an option to “Enrol” or “Get Certified.” Click on this button to begin your certification journey.
Sometimes, you’ll see a screen like this:
You can start the course by clicking on the arrows on the left hand side of the screen and clicking each lesson. Once you’ve completed each lesson, you can take the survey or exam at the end.
6. Pass the Certification Exam
Most certifications require you to pass an exam to earn your certification. These exams typically cover the material you’ve learned in the course. Don’t worry; HubSpot provides study materials and practice exams to help you prepare.
7. Celebrate Your Achievement
Once you’ve successfully passed the exam, HubSpot will provide you with a digital certification badge that you can proudly display on your LinkedIn profile and resume.
8. Explore Advanced Certifications
With your foundational certifications in hand, consider exploring more advanced courses to further enhance your skills. HubSpot offers a wide range of specialised certifications that can help you excel in specific areas of marketing and sales.
To see these, go back to the HubSpot Academy page, click the filtering button next to the search bar, select your filter options depending on what topics you want to cover, and the courses within that selection will appear for you below
So, What’s Next?
Now that you know how to access and start HubSpot certifications, it’s time to embark on your learning journey. Whether you’re a marketing leader or a sales executive, these certifications will equip your team with the knowledge and expertise needed to excel in their roles.
You’re going to want to make sure that both your marketing and sales teams are aligned. Only when they are can you fully take advantage of HubSpot. You can do this by forming a Revenue Team – a sort of conglomerate of both marketing and sales with one single goal: to boost revenue.
But, what does aligning these two teams mean, and how can you do it?
