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Have you ever found yourself using ChatGPT and generating content that you’re proud of, yet somehow, your masterpieces don’t rank on Google? You might be leveraging AI but not seeing much improvement in your SEO. You’re generating exceptional content with ChatGPT, but it’s not SEO optimised content. But what if this can change by using SEO Plugins that fit right inside of ChatGPT?
There are SEO tools that can be plugged into ChatGPT to help you improve your SEO rankings. Think of it like this: these tools are giving ChatGPT the power and knowledge it needs to provide you with everything you need to rank higher on Google.
Not only do these plugins help you improve and optimise your content, but they also help you improve your SEO on a broader scale.
But, how do you add these plugins to ChatGPT, how do you use them, and which ones should you use?
How to Add Plugins to ChatGPT
1. Click on the three dots on the bottom left corner of your ChatGPT screen.
2. Select ‘Settings & Beta’
3. Select ‘Beta Features’ and then toggle on the ‘Plugins’ option.
4. Reload your page. Now, in your chat, click on ‘No plugins enabled’.
5. Click on ‘plugin store’.
6. Search for your desired plugin in the search bar and click ‘install’ next to your desired plugin.
7. Now repeat step 4 and this time, you will be able to see your installed plugin, which you can click to activate in the chat. You can activate up to three plugins in any one chat. You cannot change the plugins activated in that chat once activated, but you can start new chats with new plugins as necessary.
Plugin #1: SEO.app
This plugin can help with:
- Keyword Research: Helping you pinpoint and utilise keywords that can bump up your content’s visibility on search engine rankings
- Competitor Analysis: Offering a peek into the SEO strategies of your rivals, which helps you mold your own distinctive and effective strategy
- SEO Auditing: Giving you the tools to perform a deep dive into your content, find SEO issues, and enhance overall performance
- Content Marketing Ideation: Providing creative suggestions that can supercharge your content marketing strategy while keeping it in line with SEO norms
For example, you can ask ChatGPT to use the plugin to analyse a competitor, or to do keyword research and provide you with content recommendations for your website. Here’s an example of something you might ask:
“ChatGPT, could you please use the SEO.app plugin to conduct keyword research for the website redpandas.com.au and then provide content recommendations that will help improve search traffic for this website?”
When to Use SEO.app:
- Content Creation: Utilise SEO .app during the content creation phase to ensure that the generated content is aligned with SEO best practices from the onset. For example, when you’re writing a blog, you can ask ChatGPT to use the SEO.app plugin to optimise your blog for SEO
- SEO Audits: Leverage the plugin when conducting SEO audits of existing content to identify areas that can be optimised to enhance search engine visibility. For example, you might ask ChatGPT to analyse your website or a competitor website
- Competitor Analysis: Engage SEO .app when conducting competitor analysis to glean insights into their SEO strategies and identify opportunities for your content to gain a competitive edge
Plugin #2: Serpstat SEO Tool
This is a pretty nifty tool if you want to analyse your (or your competitor’s) SEO and backlink data. You can find out about how a website is performing from an SEO point of view, what backlinks the website is using and how those backlinks are performing.
Once you’ve analysed a website, you can then ask ChatGPT to do one of two things:
- Provide recommendations on how to improve the SEO of the website it has analysed
- Provide recommendations on how a competitor might beat the SEO of the website analysed
At RedPandas we love this tool because it moves beyond just tasking ChatGPT with time consuming and mundane tasks, but moves into the territory of SEO strategy, which is ultimately what results in success.
When to Use Serpstate SEO tool:
You should use this tool when:
- You’re looking at improving your website SEO and want strategic recommendations
- You want to find content opportunities by looking at competitor websites
- You want to beat a competitor website’s SEO
- You want to find out how your (or someone else’s) website is performing from an SEO perspective
Plugin #3: AI SEO Article Writer
So, you’ve gotten ChatGPT to create a compelling blog for your website, but how do you make sure it’s also optimised for SEO?
This is where the power of the AI SEO Article Writer plugin comes into play. This plugin is designed to write blog articles that are SEO optimised.
The biggest drawback we’ve found with this plugin is that it doesn’t write articles that follow our specific value-providing framework for writing. It tends to focus on keyword optimisation and article structure as opposed to writing a compelling piece. As such, you’ll probably have to figure out how this plugin fits into your content creation process.
Here’s one way you might use it:
- Use the plugin to write your article, optimised for SEO. For example, you might write “ChatGPT could you please use the AI SEO Article Writer plugin to write an article titled ‘What is Local SEO?’
- Take the output that it gives you and add your sections and personality to the article as needed. This is where you take it from just an SEO optimised article to one that is compelling and touches the hearts of your audience.
Ultimately, how you use this tool depends entirely on your content creation process. As long as you’re aware that the tool focuses on SEO optimisation when writing an article as opposed to adding value to your audience, then you’ll able to use the tool accordingly.
Plugin #4: SEO CORE AI
Here are 10 use cases for the SEO Core AI ChatGPT plugin:
- Keyword Analysis: Analyse the relevance and ranking of specific keywords on your website or blog
- Competitor Analysis: Compare your website’s SEO performance with that of your competitors
- Content Optimisation: Analyse your content to see how well it’s optimised for certain keywords
- SERP Analysis: Understand how your website is performing in Search Engine Results Pages (SERPS) for specific keywords
- SEO Audit: Conduct a comprehensive SEO audit of your website to identify areas of improvement
- Backlink Analysis: Analyse the quality and quantity of backlinks to your website
- On-Page SEO Analysis: Evaluate the effectiveness of your on-page SEO strategies
- Off-Page SEO Analysis: Assess the impact of your off-page SEO strategies
- Technical SEO Analysis: Identify technical issues that might be affecting your website’s SEO performance
- Local SEO Analysis: Understand how your website is performing in local search
Ultimately, the SEO CORE AI plugin can be used to monitor, improve and refine your SEO tactics and strategies. It’s an all-in-one SEO tool, plugged right into ChatGPT.
Best SEO AI Tools to Use Outside of ChatGPT
Remember, there’s three parts to your content writing: adding value to your audience through helpful content, keeping them engaged with a compelling narrative, and optimising your blog for SEO.
These SEO plugins you’ve learnt about in this article can help you do just that – and much more. The key is to get started and begin using them. As you use the plugins, you’ll find what works, what doesn’t and how to best use them for your business.
While we covered ChatGPT SEO Plugins in this article, there’s a whole world out there when it comes to AI in SEO. Check out our article on the Best AI SEO Tools to Use for your business.
