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Have you ever felt like you’re drowning in a sea of content marketing tools, each promising to be the key to your success? If you create content for a living to drive traffic, leads, and sales for your company, you know how hard a struggle it can be to choose the right tools for the job. With machine learning and AI, new tools are coming to market all the time, and so your challenge is to choose which tools are best to use amidst the noise.
I’ve been doing this for years now. I’ve written hundreds of blog articles and increased search traffic significantly.
But I’ve also been a part of Content Marketing outside of blog writing, including video production, social media marketing and more.
I’ve used many tools, and through trial and error, I’ve found what works best. In this article, I’ve handpicked just the best 7 tools for you, so you don’t have to spend time trialling and erroring like me.
By the end of the article, you’ll know exactly which tools to use to make your content marketing journey more efficient.
SemRush
Semrush is a comprehensive tool designed to enhance your website’s visibility and search engine optimisation (SEO).
It excels in various areas including keyword research, competitor analysis, and SEO auditing.
For marketers aiming to boost their site’s ranking, Semrush offers detailed insights into which keywords are driving traffic to competitors, helping you refine your own keyword strategies. Additionally, its capabilities extend to tracking your website’s health through regular audits, monitoring brand mentions, and analysing backlinks, making it an all-encompassing tool for those serious about dominating search engine results pages.
Here’s a few of the things you can do on SEM Rush:
Automatically Scan a Blog Article & Get Suggestions for Improvement
Use SEM Rush’s AI To Tweak Your Blog Articles for SEO
IMPACTs Blog Title Generator
Creating engaging and clickable titles is crucial for catching the attention of potential readers, and that’s precisely what IMPACT’s Blog Title Generator is designed to do.
This tool helps content creators brainstorm catchy and SEO-friendly titles for their articles. Whether you’re stuck on generating an eye-catching title for your latest blog post or need a variety of titles to A/B test for better engagement, this tool offers a quick solution to boost your article’s visibility and click-through rate.
Using IMPACT’s Blog Title Generator is straightforward. Simply enter a keyword that is central to the blog post you’re writing and select an option from the dropdown, and the tool generates multiple title options based on proven templates that attract more clicks.
You can then select a title that resonates best with your content or tweak the suggestions to better fit your article’s tone and audience.
This not only saves time but also inspires creativity, allowing you to experiment with different headline formats and styles to see what works best for engaging your readers.
And the best part about it is that it generates blog ideas based on the five most researched topics online for all websites.
ChatGPT
ChatGPT is one of the best Content Marketing tools in the world.
Here’s some of the things you can achieve with it:
- Draft Blog Posts and Articles: Generate complete drafts on specific topics, which can then be fine-tuned for tone and detail.
- Create Engaging Social Media Content: Develop tweets, Facebook posts, or Instagram captions that are tailored to engage your audience.
- Produce Email Campaigns: Write promotional or informational email content that can be used in marketing campaigns to engage subscribers.
- Develop FAQ Sections: Automatically generate answers for frequently asked questions to enrich your website or product pages.
- Ideate Content: Use it to brainstorm new content ideas or expand on existing ones, providing fresh angles on topics relevant to your audience.
- Script Video Content: Write scripts for video campaigns, including explainer videos, tutorials, or customer testimonials.
- Craft Ad Copy: Generate persuasive and creative ad text for various platforms, including Google Ads or social media advertisements.
- Generate Product Descriptions: Create detailed and appealing descriptions for e-commerce sites or online catalogues.
- Improve SEO: Help suggest keywords and create SEO-friendly content that aligns with search engine guidelines to boost visibility.
- Personalise Content: Tailor messages and content to different segments of your audience based on the input data, enhancing personalization.
- Conduct Content Research: Quickly gather and synthesise information on specific topics, saving time on preliminary research phases.
- Automate Customer Interaction: Employ as a chatbot to handle initial customer queries on your website or social media, providing instant responses 24/7.
And it can do much more!
Want to learn more about how you can use ChatGPT? Check out some of these articles:
- What is ChatGPT: A Primer on its Strengths & Weaknesses
- The Best ChatGPT Prompts for Content Marketing, Social, SEO & Lead Generation (so far)
- How to Create Prompts from Scratch in ChatGPT
- We Reviewed the Best ChatGPT SEO Plugins: And Here’s Our Top 4 List
- How to Train ChatGPT to Write Like You
Ulysses
Ulysses is a writing app designed for anyone who writes regularly, making it a perfect tool for bloggers, novelists, and journalists alike. Its clean and distraction-free interface promotes focus and productivity, allowing writers to concentrate fully on crafting their content.
Ulysses is known for its organisational capabilities, where you can manage all your writing projects from one place—whether it’s blog posts, books, or reports.
It also offers features like goal setting, automatic backups, and synchronisation across all devices, ensuring your work is safe and accessible anywhere you go.
The only downside is that it’s only compatible with Apple products. Notion would be one alternative for Windows.
Descript
Descript is a powerful multimedia editing tool that transcends traditional boundaries by offering capabilities for video and podcast editing through an intuitive, text-based interface.
This innovative approach allows users to edit audio and video content as easily as editing a text document. In other words, you can delete text, and it’ll actually cut that part of the clip.
Descript is particularly useful for content creators focused on producing podcasts, video tutorials, or engaging multimedia content for social media.
Its other features include automatic transcription, screen recording, and an Overdub feature that lets you correct spoken words by simply typing.
Canva
Canva is a user-friendly graphic design tool that empowers marketers, bloggers, and businesses to create stunning visual content without the need for advanced design skills.
If you want to produce beautiful designs but don’t specialise in design, Canva is your best friend.
Its vast library of templates, images, and design elements makes it ideal for creating everything from social media graphics and presentations to flyers and business cards.
Canva is especially useful for those who need to quickly produce eye-catching and professionally styled visuals that can enhance the impact of their content and attract more engagement.
Read: Best 5 Canva Features
Opus
Opus Clip is an innovative AI-powered tool designed to streamline the video creation process, making it simpler and faster for marketers and content creators to produce high-quality videos.
Here’s how it works:
- You upload a long form video, like a podcast for example
- Opus automatically cuts the long form video into ten pieces of short video content, each with engaging captions and in portrait format
- You can then edit each short video within the platform similarly to the text based editing feature that DeScript utilises
On top of this, Opus also allows you to caption videos automatically. You simply upload the video, select the language, the style of captions, and bang, you’re done.
Keep in mind sometimes it takes a bit of time (like 5 minutes) for Opus to do this, but it saves you hours.
Here’s an example of a short video Opus produced from a podcast I uploaded:
There’s obviously a watermark in that video, but you can remove that once you have a subscription to the software.
There’s also new features that Opus has brought out, which you can check out here.
So, What’s Next?
There are so many tools out there. It’s never ending.
But as a Content Manager who has been in the space for a while, I can tell you that the ones I mentioned in this list are absolutely worth investing in.
Sure, there might be other tools you discover and find useful outside of these, but if I were to recommend any to you, these would be at the top of the list.
But keep in mind that the tools mean nothing if you don’t use the right strategies. Check out the article below which reveals the best Content Marketing strategy to generate traffic, leads and sales.
Read: Best Content Marketing Strategy to Generate Traffic, Leads and Sales Revenue
