What is an accredited HubSpot partner and why should you care? 

You’ve made the decision to invest in HubSpot—whether it’s for marketing automation, streamlining your sales process, or improving customer service. But now you’re faced with a critical question: How do you ensure you’re getting the most out of HubSpot? Maybe you’re in the process of choosing a partner for HubSpot onboarding, or you’ve been using it for a while but feel like you’re only scratching the surface of what it can do. Either way, you know the right guidance can make all the difference. That’s where choosing the right HubSpot partner comes in. But here’s the catch: not all HubSpot Partners are created equal. 

You’ve probably come across the term “accredited HubSpot partner” in your search and are wondering, what does that really mean, and how can it benefit my business? 

As a HubSpot Diamond Partner, we’ve worked with over 250+ businesses across various industries to help set up and optimise their HubSpot portals.  

In this article, you’ll learn exactly what it means to work with an accredited HubSpot partner, why it matters for your business, and how the right partner can make HubSpot work harder for you. 

What is a HubSpot Accredited Partner? 

When you’re investing in a platform like HubSpot, you want to make sure you’re working with experts who can guide you through onboarding, optimisation, and long-term support. That’s where a HubSpot Accredited Partner comes in.  

But what exactly does that title mean? 

A HubSpot Accredited Partner is an agency or consultant that has undergone extensive training and proven expertise in using HubSpot’s tools and solutions.  

HubSpot’s partner program ranks agencies based on performance, certifications, and client success, so an accredited partner isn’t just someone who “knows” HubSpot—they’ve met specific benchmarks for delivering value to their clients.  

The program includes tiers like Gold, Platinum, Diamond and Elite—with Diamond and Elite being among the highest, reserved for agencies that consistently show exceptional results for their clients. 

To achieve and maintain accreditation, partners must: 

• Complete rigorous HubSpot training and certifications 
• Demonstrate a deep understanding of the platform’s full capabilities 
• Deliver successful HubSpot implementations and strategies for their clients 
• Maintain a high level of customer satisfaction 

This is more than just a badge—it’s a guarantee that the agency you’re working with has proven success in helping businesses use HubSpot effectively.  

As a Diamond Partner, for example, we’ve not only helped numerous clients get started with HubSpot, but we’ve also driven growth through strategic use of its powerful tools across marketing, sales, and service for hundreds of clients. 

Why Should You Care About HubSpot Accreditation 

When you’re choosing a HubSpot partner, accreditation might seem like just another label—so why should you care if an agency is accredited or not?  

The answer lies in the difference between an agency that has a general understanding of HubSpot and one that has deep, certified expertise. 

Here’s why working with an accredited HubSpot partner can directly impact your business: 

How Can an Accredited HubSpot Partner Impact Your Business? 

Let’s be real—HubSpot isn’t a small investment. You’ve either already put time and money into it, or you’re about to.  

So, it’s only natural to wonder if working with an accredited HubSpot partner is really going to make that big of a difference for your business.  

Here’s the short answer: It does.  

And here’s why. 

1. You’re Not Leaving Money on the Table 

You might think, “I’ve got HubSpot, so I’m good, right?”  

Well, here’s the thing: most businesses barely scratch the surface of what HubSpot can do.  

It’s like buying a Ferrari and only driving it 20 miles per hour. An accredited partner—especially one at the Diamond level or higher—knows how to push HubSpot to its limits.  

They’ll show you all the features you didn’t even know existed. That means you’re squeezing every last drop out of your HubSpot investment. 

Read: Difference between Onboarding with HubSpot through RedPandas vs Through HubSpot 

2. Customisation That’s Tailored to You 

One-size-fits-all? Not with Accredited HubSpot Partners.  

Accredited partners don’t take a cookie-cutter approach. They look at your business—your unique challenges, your customers, your goals—and then they tailor HubSpot to fit you.  

Whether you’re a service company trying to track customer support tickets or an eCommerce business needing to nurture leads more effectively, they’ll build (or coach you to build) the solution that makes the most sense for your operations. 

Let’s be clear: it’s not just about plugging in templates and hoping for the best. It’s about building out processes that actually drive growth.  

Think of it as a custom-fit suit versus something off the rack. The difference is huge. 

3. Integrations Without the Headaches 

Most businesses already have a set of tools they use—CRMs, email systems, analytics platforms—and HubSpot has to work seamlessly with them. If it doesn’t, you’re left with a mess of disconnected data and manual tasks.  

This is where an accredited partner really shines.  

They’ve done integrations a hundred times over.  

Need HubSpot to talk to Salesforce? Done.  

Want your Shopify store to sync perfectly? No problem.  

They take care of the heavy lifting, so everything just works, with zero headaches for you. 

Can you get the same results with a non-accredited partner? Yes, it may be possible. However, keep in mind that accredited partners have thorough experience and go through rigorous testing to prove they’ve got the skills. On the other hand, non-accredited partners don’t need to go through these same tests.   

Accredited HubSpot Partner vs Non-Accredited HubSpot Agencies 

Here’s the deal—HubSpot accreditation isn’t just a fancy badge. It’s a signal that this agency knows exactly what they’re doing, and that HubSpot itself has verified their skills.  

So, when you’re looking at accredited partners, especially ones at the Diamond level or higher, you’re getting way more than just a vendor—you’re getting a trusted advisor. 

So, what exactly is the difference between accredited HubSpot partners and non-accredited agencies? 

The main difference lies in the rigorous testing standards that HubSpot Partners need to go through. 

To become an accredited partner, agencies must meet specific requirements that ensure they have a deep understanding of HubSpot’s platform and proven experience helping businesses succeed.  

Accreditation is only awarded to Platinum, Diamond, or Elite partners who are already high-performing within HubSpot’s ecosystem.  

On top of that, they must complete numerous certifications that test their mastery of HubSpot’s tools across marketing, sales, and customer service. 

Check out HubSpot’s official Accredited Partner Requirements page and HubSpot’s accreditation standards here. 

But it doesn’t stop there. Accredited partners must also submit detailed case studies and documentation proving they’ve successfully implemented HubSpot solutions for clients, especially in more complex scenarios. Whether it’s data migration, custom integrations, or CRM implementation, accredited partners have to demonstrate that they can handle it all. 

On top of that, accreditation isn’t a one-time achievement. To maintain their status, partners must consistently meet HubSpot’s high standards, including delivering measurable results and maintaining customer satisfaction.  

Accredited partners are re-evaluated regularly, ensuring they stay up-to-date on platform changes and industry best practices. In contrast, a non-accredited agency might not be held to these same high standards of ongoing success. 

Ultimately, accredited HubSpot partners provide a higher level of expertise and accountability. 

So, What’s Next? 

When you’re investing in a platform as powerful as HubSpot, you want to make sure you’re setting your business up for success from day one. Whether you need help with onboarding, strategy, or ongoing optimisation, working with an accredited HubSpot partner isn’t just a good idea—it’s a smart move. 

Accredited partners have been through a rigorous process that proves their expertise, from advanced certifications to real-world case studies. They’re the ones who can take HubSpot and mould it to fit your specific business needs, driving the growth and results you’re after.  

Non-accredited agencies might promise similar services, but they won’t have the same track record of success or the backing of HubSpot itself. 

So, when you choose to work with an accredited partner—especially a Diamond Partner or higher—you’re not just getting help with HubSpot. You’re partnering with proven experts who are committed to helping your business thrive, both now and in the future. 

Next, learn about HubSpot’s PSO Program and where RedPandas fits in. 

READ: What is the HubSpot Partnered Scale Onboarding Program (PSO) and where does RedPandas fit in?