According to HubSpot, in 5 years marketing & sales as you know it will no longer exist. When you consider what has happened in the last 5 years, that isn’t as farfetched as it sounds. In episode 29, we discuss the new State of Inbound 2016 report, how marketing managers can build an edge in their careers and new tips in light of new Facebook video ads changes.
Buzz 1 – Future of Inbound & State of Inbound 2016 Report
Check out the full State of Inbound 2016 report. Pretty cool looking eBook landing page by the way!
Video is on the radar for everyone, podcasting makes a surprise resurgence:
By Geography, podcasting a focus for almost 20% of Australian respondents, snapchat a mere 6%:
A lot of good insights on the future of sales too:
When it comes to Facebook & YouTube, think about where you are in your video hierarchy, ensure you have value proposition or ‘Why Us’ videos in place before you try the fancy stuff.
E.g.
Buzz 2 – New Aspect Rations for Facebook Video Ads
You can now run Facebook videos ads in 3 different ratios:
- 16×9 widescreen, turn sideways for full screen
- 1×1, square video
- 2×3 vertical video (new)
Mobile video orientations thanks to the success of Snapchat and video streaming services like periscope. Of Facebook’s 1.13Bn active users, over 91% of them are mobile.
Adweek shared a test where the new 2×3 portrait orientation resulted in 3x better CPMs, engagement and view throughs.
According to research by eMarketer, video ads between 30 and 60 seconds actually fared better than videos less than 30 seconds on Facebook:
Source eMarketer: What Video Ad Length is Best on Facebook?
Buzz 3 – Tips on Taking Your Marketing Career to Extraordinary Heights
I share some ‘words of wisdom’ from a recent guest lecture I did at the University of Sydney.
A slide from my keynote:
