In this episode we chat with Luke Summerfield from HubSpot on the big shifts in the web industry as whole, how modern companies treat their website as a product (not an expense) and the unnecessary trade-offs businesses no longer need to make when creating and maintaining a website.
View the video version of the interview here:
In this episode, we discuss:
- The 3 fundamental shifts in the web industry as a whole
- How modern companies see their websites as a product/growth tool not an expense
- How the COVID-19 pandemic has forced companies to make that shift in a faster way where they are thinking about their website as a new storefront
- How savvy businesses are circumventing the fact they can’t get into people homes
- The thought of doing a big website redesign every few is in the future no longer be a thing, just how software companies discarded CDs
- What to look for when evaluating a modern CMS
- The trade-offs CMSs force you to make e.g. ease of use vs power, power vs affordability
- The problem with entry level website builders such as Wix, Squarespace & Weebly
- How the new HubSpot CMS avoids the trade-offs businesses used to have to make
Links & Resources Referenced:
- HubSpot CMS
- Inspire.hubspot.com – See sites built on the HubSpot CMS platform
- Growth Driven Design
- Growth Driven Design Certification
