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PRICING
Grow your business with our sales and marketing services
Need digital marketing support and expertise you don’t have internally?
Our Done for You Full-Service Retainers (DFY) refers to marketing services done for you by us on a monthly retainer basis. Our process begins with a strategic workshop with your team and results in a personalised roadmap which details everything we plan on executing on.
How much should be budgeted for RedPandas’ Digital Marketing and Lead Gen services?
Small to Mid-sized Businesses
Large Businesses
Small to mid-sized
businesses
businesses
Includes:
- Quarterly Strategy onsite or virtually
- Search Engine Optimisation + Link Building
- Paid Media Management
- Content Marketing: Videos/Articles
- HubSpot Email Marketing
- HubSpot Automation & Marketing Funnels
- Monthly Report
- Weekly WIP calls
$9,250/mo.
Exc. GST
Month-to-month contract
+$5,000 Onboarding
For large
businesses ($100M in revenue)
businesses ($100M in revenue)
Everything in Growth plus:
- More videos
- More content
- Bigger PPC Budgets
- Enterprise HubSpot Management
- CRO + Heatmapping
- Senior Strategist
- Monthly development hours
- Design Services
$14,500/mo.
Exc. GST
Month-to-month contract
+$5,000 Onboarding Fee
Have a question or want to customise your own Digital Marketing package?
What’s included in Digital
Marketing Done For You?
Marketing Done For You?
Lead Gen Paid Media Strategist
Access to seasoned paid media specialists who offer expertise honed through years of industry experience. Our experts have experienced building ROI generating Google, Meta, LinkedIn and TikTok ads.
HubSpot/CRM & Email Support
HubSpot is a customer of RedPandas. Yep. You read that right. HubSpot pays RedPandas to deliver HubSpot onboarding so you can be confident the HubSpot expert assigned to you knows their stuff!
Digital Marketing Consultant
Getting things done is what separates professionals from amateurs. You’ll be assigned an experienced Digital Marketing Consultant that is the link between your business and our resources to ensure things are done on time and on budget.
In-house Content Production
From podcasts to engaging social ads to lead magnets to SEO-driving articles, RedPandas has got you covered
What other costs should I expect?
Paid Media Budget
Our pricing covers the cost of execution and your digital marketing/sales experts. Pricing does not include paid media budget spent and paid directly to Meta, Google, TikTok etc.
Sales & Marketing Software
Almost all companies working with us either use HubSpot or a reputable CRM/Marketing Automation tool to send emails, text, build landing pages etc. The software budget ranges between $500 and $2000
People Resources
You will always get the most out of your agency if you have a marketing resource internally to manage and work with them. This also speeds up the process as our time is spent less on educating and more on execution.
Hear from businesses like yours
“They are really helpful and professional focusing on customer requirements and interactive approach with a great teamwork ethic.”
Arvin Shahbazi
Ricky Richards Australia
Ricky Richards Australia
Frequently Asked Questions
Are your retainers customised?
Absolutely. No two retainer clients are the same. Our roadmaps are customised according to your unique sales and marketing challenges. The inclusions above are shared as guides. Your actual inclusions will be developed through discovery and workshops.
What’s the difference between these retainers and coaching packages?
In short, digital marketing retainers are Done for You and our TAYA packages are Done By You. With the former you are paying for immediate execution. With the latter you are investing in your team. For many clients we recommend investing in your own team with training and coaching but understand not all clients are there yet. Read this in depth article that goes into the differences more.
Is there a contract?
No. We don’t believe in being locked down with a partner who isn’t performing. We almost believe it shows a lack of confidence from an agency partner trying to lock you down for 12 months.
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Lead Generation Focused Paid Media Retainer
Lead generation focused paid media campaigns targeted at every stage of the buyer’s funnel
How much should be budgeted for RedPandas’ coaching and training services?
Small – Medium Business
Medium – Large Business
Large Enterprise Business
Media budgets less than $15K/month
Small Medium
businesses
businesses
Included:
- Google & Bing Ads
- YouTube Ads
- Monthly Reports
- Social: IG, TikTok & FB
- Monthly Reports
$5,000/month
typical pricing per month
+$5,000 Onboarding Fee
Media budgets $15k-$99k/month
Medium-Large
Business
Business
Included:
- Everything in Small-Medium Business
- Content Ads e.g. Taboola!
Performance fee:
- Base fee: $5,000/month
- 12% of ad spend up to $29k
- 10% of ad spend from $30k-$64k
- 8% of ad spend from $65k-$99k
Base management fee
$5,000/month
plus performance fee based on budget
+$5,000 Onboarding Fee
Media budgets of $100k+/month
Large-Enterprise
Business
Business
Included:
- Everything in Small-Medium Business
- Enterprise grade programmatic
Performance fee:
The performance fee for ad spend over $100,000 is based on several factors and the complexities of your account. These fees will be agreed upon before our work commences.
BASE MANAGEMENT FEE:
$7,000/month
+$5,000 Onboarding Fee
Have a question or want to customise your own Digital Marketing package?
Optional Add-ons
Video creative
All creative direction and copywriting is included in all packages, if you require our video services we are able to support you with additional creative.
Landing Pages
Depending on the package you obtain and the software you have, landing page creation will be included. If you require additional or more complex landing pages, we can design and develop these for you too.
SEO
Using the same provider for SEO and Paid Media means your partner can tweak the levers of which campaigns to focus on in paid and which themes to focus on in SEO.
Hear from businesses like yours
“Working with Red Pandas has been a game-changer for our business. They have taken the headache out of managing the cost-intensive exercise of paid media, allowing us to focus on what we do best—growing our business. Since partnering with them, we have seen a significant reduction in our cost per conversion, setting the foundation for exponential growth. Red Pandas have become one of our most trusted advisors.”
Pranil Chandra
Next Printing
Next Printing
Frequently Asked Questions
What’s a performance fee?
A performance fee is the billing component based on your actual ad spend per month. Let’s say you have an ad budget of $100,000 per month and you decide to pull back on one campaign. In the end, you may have only spent $75,000. Rather than billing you for the time and resources it would have taken to manage your $100,000 campaign, we will adjust the performance fee for what you actually spent and thus the effort our team put in. This safeguards you against unnecessarily spending too much and safeguards us against potentially not being compensated for the effort we put in.
What’s the minimum budget RedPandas works with?
Typically, for paid media only retainers, we find clients we are able to able to help clients with a minimum media spend (paid directly to Meta, Google, TikTok etc) of $10,000 AUD.
What are the maximum budgets RedPandas can work with?
Some of our biggest clients spent between $150K-$200K per month.
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Work smarter with HubSpot built by experts
In addition to being a Diamond partner, RedPandas is a customer of HubSpot in APAC contracted to onboard new clients sold by HubSpot.
Start By Watching The HubSpot Onboarding Video
How much should be budgeted for RedPandas’ coaching and training services?
I don’t have HubSpot yet
I have HubSpot
Hubspot Onboarding Fundamentals
HubSpot Onboarding Advanced
HubSpot Onboarding Enterprise
HubSpot Onboarding Fundamentals
Guidance & Coaching
(you do the work):
(you do the work):
- Customer Journey mapping
- Technical setup
- Workflows Sequences
- Email Templates
- Landing Pages
- HubSpot Tools
- Sales Tools
- Training
$4,500
Suitable for new HubSpot Starter & Pro Suites
HubSpot Onboarding Advanced
Execution & Training
(we do the work):
(we do the work):
- All items in Fundamentals
- Data migration
- Setup Training
- Documentation
- 1x sales training
- 1x marketing training
- Google & Bing Ads
- 2 x reporting dashboards
$9,750
Suitable for new HubSpot Pro Suites (for one Hub only)
HubSpot Onboarding Enterprise
Guidance & Coaching
(we do the work):
(we do the work):
- All items in Advanced
- Custom Objects
- Salesforce sync
- Adaptive testing
- Event triggers
- Lead Scoring
- Vidyard training
- Additional training
- And more…
$20,500
Suitable for new HubSpot Enterprise
Have a question or want to customise your own package?
HubSpot Integration Cost
These vary greatly depending on the business and the technical requirements and needs to be a case-by-case basis quote. However, what we can say is that custom HubSpot Integrations start at $10,500 + GST.
What’s included in
HubSpot & Integrations?
HubSpot & Integrations?
Sales focused customer journeys
The objective is to map the ideal online customer journey sales must take your customers through including 1:1 videos, follow-up rules, proposal templates and more.
Workflow management
RedPandas is experienced in building both system workflows (workflows that maintain data, work with integrations) and external workflows that involve customer content
Lead scoring & forecasting
Prioritise who sales speaks to. Not everyone in your database is worth the same. Separate the gold from the dirt with lead scoring based on data.
Reporting that drives decisions
Leading indicators (sales activity, pages visited) are arguably more important than Lagging indicators (pure sales numbers). We help setup reports for leadership as well as individual salespeople so everyone knows if you’re winning.
Hear from businesses like yours
“When we signed up for HubSpot, I was skeptical of the cost of the training, but in retrospect the training was invaluable. RedPandas are extremely knowledgeable not only about HubSpot but also about business procedures and have a clear and concise way of getting information across. We thoroughly enjoyed the training and gained unbelievable insight into HubSpot and other business processes.”
Daniel Gochin
Funbox
Funbox
Frequently Asked Questions
How is RedPandas different to other agencies?
HubSpot is a client of RedPandas. Yes, you read that right. HubSpot pays RedPandas to execute work for its clients. We specialise in portals and clients that have defined customer journeys and sales teams and we do this well.
Do you offer hourly billing
RedPandas do offer 10-hour support blocks but these are only offered to clients who have already been through either one of our HubSpot Onboarding or Optimisation packages. The reason for this is that we know that if we spend 10 hours optimising a HubSpot portal which has never gone through the proper setup phase, we won’t be doing justice to our customers or our HubSpot specialists.
How Does RedPandas Onboarding Compare to Purchasing Onboarding Direct through HubSpot?
HubSpot’s onboarding specialists don’t actually execute any work in client portals, they only guide them, whereas we do. This makes onboarding through a partner like RedPandas far more advanced than buying through HubSpot.
You still get a quality onboarding with HubSpot, you just get more support with an experience HubSpot agency like us. HubSpot is mainly a software provider and each HubSpot implementation specialist deals with 30-40 accounts at a time. Even HubSpot will refer clients that require more support to a HubSpot agency like RedPandas which allows both HubSpot and the agency to focus on what they each do best.
What do I get in a HubSpot Onboarding?
Depending on your package, RedPandas will either guide/coach you on what needs to be done or do the work completely for you. In either case, our job is to train you to ensure our job is redundant by the end of our project and you don’t need an agency to do any of the basics ever again.
For a detailed breakdown for everything you get in HubSpot Onboarding, check out this page.
What do I get in a HubSpot Optimisation? How is this different to Onboarding?
This package is perfect for you if your team is already setup on HubSpot and you’re looking to optimise, clean up and perfect your team’s HubSpot experience.
All of the execution items included in this package are the same as those included in the HubSpot Onboarding packages.
Why do HubSpot Optimisations cost more?
When we’re setting up a HubSpot portal from scratch, while there is a lot of work involved, but we can set everything up as best practice. That means there’s no clean up, no deciphering of existing complications, workflows, setup items etc – we can follow our systems and best practice processes without running into any issues.
When we’re working in an already existing HubSpot portal, we have to first audit the portal, which is where we understand how the portal has been set up, which takes considerable time in and of itself. We then have to be conscious of the current setup when we’re implementing our execution items. This slows down the implementation process considerably, hence the increased time commitment for HubSpot Optimisations.
Which industries do you specialise in?
Industries that have considered customer journeys. This includes B2B and any B2C where a customer journey can be defined. This includes B2C industries like education, home services, solar and more.
Who are some of your clients?
Our clients includes Bupa, Nutrimetics and HubSpot. We are not limited to enterprise work however and most of our clients are medium to large businesses.
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Master ‘They Ask, You Answer’ and Get More Traffic, Sales & Leads
They Ask, You Answer is the most proven sales and marketing framework in the world for achieving online dominance in any space.
This page will help you understand the required budget, and answer many of the common questions as they relate to the implementation of They Ask, You Answer within your business.
Start By Watching The Overview Video
How much should be budgeted for RedPandas’ coaching and training services?
Small Businesses
Mid-sized Businesses
Large Businesses
For small business
(<$2.5M in revenue)
For businesses operating with smaller, leaner teams that require quicker decision-making processes in order to stay agile.
Typical budget range
$2,500-$7,500/mo.
+ One-time $5,000 setup fee
For mid-sized businesses
($2.5M to $50M in revenue)
For businesses in growth mode that are ready to scale their marketing and sales operations and performance.
TYPICAL BUDGET RANGE
$7,500-$15,000/mo.
+ One-time $10,000 setup fee
For large
businesses
(>$50M in revenue)
For businesses with larger teams that require a broader scope and more in-depth training.
TYPICAL BUDGET RANGE
$10,000-$25,000/mo.
+ One-time $10,000 setup fee
What factors will influence the budget?
01
Pace & level of urgency
Businesses that are looking to move at a faster pace towards mastery will require more coaching calls and training sessions each quarter. The volume of coaching calls and training sessions is flexible and will be managed by your coach.
02
Size & scale
Teams that are larger typically require additional levels of coordination and communication to assure that each team member is receiving the training they need, and leaders are aligned with the rest of the team members on progress and performance.
03
Staffing & software
Achieving success requires the right personnel, software, and/or equipment. Some businesses may or may not already have these resources in place, and therefore are crucial factors to consider when setting your budget.
Need help? Let’s work together to determine the plan that’s right for you and your business.
What’s included in
They Ask, You Answer Mastery?
They Ask, You Answer Mastery?
Planning sessions
Every 90-days, we’ll work together to reflect on our performance, assess our progress towards your business goals, set new priorities and celebrate milestones.
Coaching calls
Your coach will guide you in implementing (and maintaining) the culture and practices of They Ask, You Answer successfully – keeping you focused on the right work, reviewing performance, and setting the stage for what comes next.
Training sessions
Through individual and group trainings, you’ll go deep on every core concept of They Ask, You Answer, including content marketing, video marketing, sales enablement, ROI reporting and more.
Membership
Every program includes an IMPACT+ for Business membership in the initial setup fee giving you and your team access to our online community, online courses, progress tracking tools, and tickets to our in-person event, IMPACT Live.
What else is needed to succeed with
They Ask, You Answer Mastery?
Sales & marketing software
Almost all companies that succeed with They Ask, You Answer use HubSpot, Vidyard, and Semrush.
For most businesses, the software budget ranges between $500 and $2,000/mo.
Content & video staff
We strongly recommend that all businesses hire a full-time content manager at the start of the engagement, and as they grow, they add a full-time videographer.
Starting salaries for these positions can vary depending on your market, but we’ve seen a lot of companies hire at entry-level rates around $45,000 to 65,000/year.
Video equipment
For your videographers and video content to be successful, you’ll need proper audio equipment, a camera, lighting, and a backdrop.
Depending on your needs or preferences, most businesses invest between $1,800 and $10,000 in video equipment.
Hear from businesses like yours
“TAYA has helped marketing and sales to be aligned in a way where we’re all coming together to work on the same result. It’s very easy to be drawn into the industry that you’re working in, so having a different perspective from a TAYA Coach was really vital to our success.”
Bass Saleem
Penrith Solar
Penrith Solar
Frequently Asked Questions
Who is RedPandas?
RedPandas is a specialist lead generation focused company that helps APAC businesses with digital marketing, sales & marketing training and HubSpot. We believe businesses only should work with agencies to the point where they have the resources in-house to make them redundant. We operate both as a ‘Done by You’ agency (your team does the work with our consulting and training) and a ‘Done for You’ agency (we do the work).
What is your connection with IMPACT and Marcus Sheridan?
In 2022, our long-term friends, IMPACT, acquired RedPandas Digital. RedPandas are now part of the IMPACT group of companies and the official and preferred partner for Marcus Sheridan’s They Ask, You Answer program. Our Australian team has the benefit of being trained directly and regularly by Marcus Sheridan.
Does RedPandas work will all businesses in regards to They Ask, You Answer Mastery?
No. After meeting potential clients for the first time, we find we can help about half the businesses that approach us. Although this depends on the industry, we find the best clients we can help are those that are working with external agencies and stand to lose $200K-$250K over the span of a 3 year relationship with their agency. For the right clients we train and coach them with the skills they need internally to never need an agency again whilst dramatically improving their sales and marketing results.
Are there businesses that should not work with RedPandas?
Businesses that see marketing as a cost centre and not a profit centre won’t be a right fit. RedPandas is not a traditional marketing agency. We work to make ourselves redundant by empowering our retainer or TAYA Mastery clients. We coach businesses and their sales and marketing teams on how to implement a proven methodology that’s led thousands of companies to tremendous growth. If you’re a business that wants to outsource your marketing indefinitely, then we’re not for you.
Can you work in other languages and time zones?
RedPandas Digital predominately operates in the APAC region. If you are outside this region then visit our parent company impactplus.com to find a coach in your region.
How do I decide between packages?
All plans get you to They Ask, You Answer mastery; it just depends on how fast you need to get there. The faster the plan, the more intensive the training. Our Cost of a They Ask, You Answer resource page can help you determine which plan is right for you.
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Enquire Now!
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