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Paid Media

Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.

What is the Average Lead Close Rate for B2C & B2B Per Industry in Australia
Paid Media 21 Nov 2024 8 MIN READ

What is the Average Lead Close Rate for B2C & B2B Per Industry in Australia? 

How to Improve Lead Quality from Your Paid Media Efforts
Paid Media 3 Sep 2024 7 MIN READ

How to Improve Lead Quality from Your Paid Media Efforts  

Why Am I Generating Low Quality and Irrelevant Leads with Paid Ads (+10 Ways You Can Increase Lead Quality)
Paid Media 1 Apr 2024 7 MIN READ

Why Am I Generating Low Quality and Irrelevant Leads with Paid Ads (+10 Ways You Can Increase Lead Quality) 

Latest Paid Media Posts

What is the Average Lead Close Rate for B2C & B2B Per Industry in Australia
Paid Media 21 Nov 2024 8 MIN READ
What is the Average Lead Close Rate for B2C & B2B Per Industry in Australia? 
If you’ve ever searched for average lead close rates in Australia, y...
How to Improve Lead Quality from Your Paid Media Efforts
Paid Media 03 Sep 2024 7 MIN READ
How to Improve Lead Quality from Your Paid Media Efforts  
You’re running ads. The leads are pouring in. But there’s a proble...
Why Am I Generating Low Quality and Irrelevant Leads with Paid Ads (+10 Ways You Can Increase Lead Quality)
Paid Media 01 Apr 2024 7 MIN READ
Why Am I Generating Low Quality and Irrelevant Leads with Paid Ads (+10 Ways You Can Increase Lead Quality) 
Have you ever felt like you’re pouring money into paid ads only ...
woman looking at her ipad and smiling
Artificial Intelligence (AI) 22 Nov 2023 6 MIN READ
7 Marketing Trends You Can’t Ignore in 2024 
When you think about trends, you must ask yourself, are they fluff, or...
best facebook ads
Paid Media 27 Oct 2023 10 MIN READ
Best Facebook Ads That Generate Leads & Sales 
You’ve set up your business’s Facebook page, crafted posts...
Paid Media 09 Oct 2023 8 MIN READ
What Are Examples of Paid Media? 
Your boss tells you to look into Paid Media and develop a strategy and...
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Paid Media Podcasts

Join 10,000 listeners & get your weekly buzz of all things Inbound & Digital Marketing. Also available on iTunes, SoundCloud & Stitcher radio

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IB 154
How to Save Time with a Custom ChatGPT Bot | Episode 154
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IB 152
Growing E-commerce Sales by 150% | Episode 152
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Top 2024 Digital Marketing Trends | Episode 150
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IB 148
How Do You Scale Meta Ads? | Episode 148
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