What is HubSpot really?

Visitor A who fills our your contact form, visits your pricing page and comes back 5 times is more powerful than visitor B who filled out a contact form. HubSpot gives your team visibility over this.

Behavioural & automated marketing activity, e.g. cleverly timed emails/text messages etc to your contacts based on their actions and behaviours, is one of the most valuable strategies in closing business you can adopt.

Think of an all-in-box system that includes an email platform (like mailchimp on steroids), landing page builder, social media publishing tool, powerful blogging tool and reporting attribution tools. That doesn’t even include the Sales Tools (see below!).

Setting up powerful, integrated workflows has never been easier. Create ‘autopilot’ nurturing campaigns that feed your prospects with helpful, well-timed automated emails and SMS’s that convert them into paying customers – even if you’re on holiday at beach in Tahiti.

Reporting to senior management does not need to be a pain – or take a day to create. HubSpot’s powerful marketing attribution capabilities reveal exactly how many visitors, leads and customers were created by online and offline channels in easy to read and distribute repo

Not to knock Mailchimp, it’s not a bad tool – its just very limited and is basically a one-way email tool. HubSpot takes simple digital marketing toolkits you’re used to e.g. Mailchimp, Hootsuite/Buffer, Blog tool, landing page builder, CRM and wraps them up in one tasty tacho where all the data integrates together. And seriously, who doesn’t like tachos?

Did you know the average sales person spends a whole DAY on admin? That sucks and is a drain for everyone. Eliminate manual entry as every lead’s contact info, email opens, and clicks get logged automatically. Automate time-consuming tasks like lead rotation, task creation, and more.

Queue up a sequence of personalized follow-up emails and reminders that get delivered automatically at the right time. What’s more: get notified the instant prospects open an email, click a link, or open an attachment for timely, relevant follow-up with the hottest leads.

Eliminate back and forth emails and let prospects pick a time that suits you both from your own meetings page. Also, connect with prospects through your own live chat line on your website should you wish to be that accessible.

Track customer interactions with your emails by syncing with HubSpot’s free Gmail/Google Apps or Outlook plugin.

A clean user-friendly interface and visual dashboard that gives you an overview of your entire pipeline and where they are in your sales process. Sort deals by won and lost, appointments scheduled, contracts and performance against quotas.

Use the same tool to manage and plan your day, follow-ups etc as you do for logging sales activity. The tasks tool, available using HubSpot's free sales tools in the CRM, helps you keep track of your to-do list and easily access the records associated with each task.